Google Adwords - Quick and simple
“In the hopes of reaching the moon
men fail to see the flowers that blossom at their feet.”
Albert Schweitzer
Google Adwords quickstart
11 December 2008
Posted in
D.I.Y. Ecommerce -
Google Adwords - Quick and simple
If you are in a hurry and don't want to spend ages configuring an advertising campaign, then here is a quick (really quick) getting started guide.
Read more...
Introduction to Google Adwords
08 December 2008
Posted in
D.I.Y. Ecommerce -
Google Adwords - Quick and simple
This section assumes you have already read and implemented the previous sections on Multiple Categories and Introduction to Adwords.
Read more...
Creating some Adwords adverts
08 December 2008
Posted in
D.I.Y. Ecommerce -
Google Adwords - Quick and simple
Click on your first Adgroup. Click the Ads Tab. You can create as many adverts as you like. Google will rotate them and show the most successful more frequently. You can also get the statistics later and make decisions about if you want to cancel the under performing adverts.
Read more...
Choosing keywords for an adgroup
08 December 2008
Posted in
D.I.Y. Ecommerce -
Google Adwords - Quick and simple
Click on the keywords tab and then the Make Multiple Changes button and select Add update multiple keywords.
Read more...
More keywords
08 December 2008
Posted in
D.I.Y. Ecommerce -
Google Adwords - Quick and simple
Once you have done this it is time to add some phrases that Google might not have generated. For every single word or phrase (and I mean every) that it is grammatically correct to do so add a plural (s, ies or whatever). So make sure you have teddy, fluffy teddy, small teddy etc. as well as teddies, fluffy teddies, small teddies etc.
Read more...
Google Adwords optimisation
08 December 2008
Posted in
D.I.Y. Ecommerce -
Google Adwords - Quick and simple
It would be easy to spend 8 hours a day continually optimising your campaign. Some big companies do! But you are doing this DIY. Set a time limit that you spend on Adwords. Just make sure you do a little bit of work on all the following tasks each time. Over time you will expand, hone and refine your campaign.
- Reduce/Remove bids on keywords/phrases that don't generate much interest (based on average page views) from Analytics. (Or conversion tracking if you have it)
- Consider Increasing bids on keywords/phrases that generate a lot of interest.
- Find and try new keywords ALL THE TIME!!
More soon on Google Adwords.
